BKSacral CapitalBrandi Kolosky, GP
GTM Ventures with RaaSRocketFrom a cold list to 3 verbal commitments
3 monthspackage
100mailboxes, warmed up
1 a weeknew campaign
- 1Where they startedSacral Capital ran city-to-city roadshow events, the Sacral Sisters, and wanted to reach more LPs, especially women LPs.
- 2We reached outWe set up and warmed up 100 mailboxes and launched one new campaign a week for 3 months. The lists: women executives from the Chief network, women real estate investors, and women CEOs at Fortune 500-type companies. 12,120 people contacted.
- 3They responded250 replied and 121 said they were interested.
- 4We met46 alignment calls. We invited people onto a podcast, and 16 booked an episode.
- 5What closedThe conversations led to checks, with 3 verbal commitments. The roadshow became an ongoing global community and the podcast Plunging into Prosperity.
Cold leads20,209
Contacted12,12060% of previous
Replied2502.1% of previous
Interested12148% of previous
Alignment calls4638% of previous
Podcast bookings1635% of previous
Verbal commitments319% of previous
20,209 cold leads, 12,120 contacted. Bar lengths use a log scale.
“They shared their systems and playbooks purely to help, with zero agenda.”
“What began as event curation has now become the powerful podcast Plunging into Prosperity, connecting aligned hearts and minds across the world.”