From invitation to profit, step by step.
1Ticket size
2Guests who take a sales call
3Your close rateShare of those sales calls that become clients
4Plan
Year one on Ignition
$716KprofitPays back in month 3
$716K$0Break-even−$5,150
M1M3M6M9M12
- back for every $1
- $12.58
- to win each client
- $1,962
- clients in year one
- 32
- MRR by month 12
- $125K
- Each month:
- 750 invitations
- 90 replies
- 47 pre-interviews
- 38 guests
- 30 sales calls
- 3 clients
The math, step by step
Ignition at 38 guests a month. One month at full volume, from month 3.
- 750Invitations sent
- 90Interested replies
- 47Pre-interviews
- 38Guests on your show
- 30Sales calls
- 3New clients
12%reply52%book a pre-interview80%go on the show80%take a call10%close
- 750Invitations sent
- 90Interested replies12%reply
- 47Pre-interviews52%book a pre-interview
- 38Guests on your show80%go on the show
- 30Sales calls80%take a call
- 3New clients10%close
Year one, in dollars
- Client payments32 clients signed through the year × $5,000/mo for each month they stay, 5% leave each month
- $777,481
- Ignition plan$15,000 every 3 months × 4
- −$60,000
- SoftwareSending tools, $150/mo × 12 · included
- −$1,800
- ProfitPayments in, minus plan and software $12.58 back for every $1 · $1,962 to win each client
- $715,681
Estimates, not guarantees. Guests: midpoint of each plan’s range · Cost: each three-month plan price spread over its 3 months, renewed through the year, + $150/mo software · Month 1 setup, month 2 at half volume · 80% of guests take a sales call, adjustable · 5% monthly churn on retainers · 20 invitations and 2.4 replies per booked guest