PPP
Why "Pure Per Performance" Is a Red Flag
Founders who ask for "results-only" deals reveal broken thinking. No skin in the game = no conviction. Here's the brutal truth.
The Reality:
- You pay for infrastructure, not outcomes. The GTM engine I deploy—systems, automation, market intelligence—generates compounding deal flow. Strategic calibration alone justifies the retainer.
- Elite operators don't work for free. My bandwidth goes to founders with conviction. $5.2K/month vs. $0/month? Ruthless prioritization.
- Revshare unlocks post-PMF only. Month 3+, after vetting founder-market fit and validating traction signals. Then we calculate if commission beats retainer.
- No capital = no scale. Founders who can't commit upfront reveal cashflow constraints. Bad signal. If you're underfunded now, you won't execute at velocity later.
- Skin in the game = conviction. Capital commitment forces accountability. Less than 5% of startups hit unicorn outcomes. Betting on founders without buy-in? Asymmetric risk, zero upside.
Pure Performance = Broken Model
Zero commitment. Zero accountability. Zero conviction. Inevitably fails.
GTM Infrastructure = Leverage
Automated systems. Compounding velocity. Ruthless precision. Scalable dominance.
This model forces extreme accountability and compounding execution.
Looking for "free labor until traction"? Wrong operator.
Elite founders understand: upfront investment unlocks asymmetric leverage. Infrastructure compounds. Theater burns capital.