The Cold Email Infrastructure Technical Founders Actually Need

Why Infrastructure Matters

Sending 10 emails/day? Gmail is fine.

Sending 100+ emails/day? You need real infrastructure.

The Stack

Layer 1: Domains

• Primary domain: Your main brand (never send cold from here)
• Sending domains: 5–20 domains for cold outreach
• Setup: Proper DNS, SPF, DKIM, DMARC

Layer 2: Email Sending Platform

We use a combination of:

• Instantly.ai for sequences
• Smartlead for deliverability
• Custom scripts for personalization

Layer 3: Deliverability Monitoring

• Inbox placement tests
• Spam score checks
• Domain reputation tracking
• Bounce rate monitoring

Layer 4: Data & Targeting

• Apollo for enrichment
• Clay for workflows
• Custom scrapers for niche targeting

Layer 5: CRM & Tracking

• Linear for ops tracking
• Custom dashboards for metrics
• Integration with your CRM

Common Mistakes

1. Sending from main domain: Instant reputation damage
2. No warmup period: New domains go to spam
3. Over-sending: 50+ emails/day/domain = spam folder
4. No tracking: Can't optimize what you can't measure

Investment Required

• Time: 2–4 weeks to set up properly
• Cost: $500–2000/month for tools
• Expertise: Technical setup + copywriting + strategy

We handle all of this for you. That's the entire point of our Done-For-You package.